Top 5 Social Networking Apps in Serbia Q2 2022 Performance

During the second quarter of 2022, the social networking landscape in Serbia saw notable trends across the top 5 applications, providing a snapshot of user engagement and monetization. Here’s a detailed look at the performance of these apps according to Sensor Tower data.

Rakuten Viber Messenger from Viber Media SARL. maintained a consistent download rate throughout the quarter. Weekly downloads fluctuated between 7.9K and 11.8K, with a peak in mid-May. The app's weekly revenue showed a stable trend, averaging around $150, with minor peaks reaching up to $177 in April.

WhatsApp Messenger from WhatsApp Inc. exhibited strong download numbers, consistently ranging from 9.9K to 12.3K per week. The highest number of downloads was observed in mid-May. However, there was no recorded revenue for this period.

Facebook by Meta Platforms, Inc. also saw robust download activity, with weekly numbers varying between 8.6K and 10.6K. The app’s revenue peaked at $199 in the final week of April, while maintaining an average of around $120 throughout the quarter.

Messenger, another offering from Meta Platforms, Inc., followed a similar download trend, with weekly figures fluctuating between 8.6K and 11K. Revenue for Messenger remained relatively low but stable, with a notable peak of $57 in mid-June.

Telegram Messenger from Telegram FZ-LLC experienced a varying download trend, starting strong in early April with 11.3K downloads and gradually declining to around 6.5K by mid-June. Revenue was minimal but peaked at $146 in the third week of June.

For more detailed insights and data, visit Sensor Tower.